Amazon A+ Content, or EBC, offers a wide selection of graphic elements, structure, and engaging visual options to enhance product listing pages. These additional features and information help make the online shopping experience more engaging and educational. A+ pages represent your brand on Amazon. We provide excellent services to build your website or brand for Amazon-branded content. Our experts follow all guidelines to design A+ content pages, add keyword-rich content, and ensure images are styled in the correct size and resolution so you can beat the competition and increase your conversion rates.
What is it about Amazon’s A+ Content that makes it so powerful?
With A+ Content, Amazon now allows sellers to enrich their product offerings to maximize conversions, brand value, customer engagement, and, ultimately, conversion to sales. A+ Content is a rich-media type of item—including high-resolution images, infographics, videos, charts, etc. In addition, Amazon also provides sellers with dozens of A+ Content templates to highlight their product offerings.
These templates contain sections for header images, product descriptions, image galleries, and so on. Hence, choosing the right Amazon A+ Content templates and adhering to image rules will enable the sellers to enhance their product visibility.
Amazon A+ content has multiple important functions, including:
1. Boost conversion rates
Amazon A+ content increases conversion rates. More informative content and an engaging visual appearance enable buyers to easily understand the product’s features. Amazon’s A+ content increases conversion rates as customers can learn more about the product’s features, benefits, and differentiators.
2. Improved branding and differentiation
With A+ content, sellers can communicate their brand name, narrative, and value proposition. By incorporating good-looking images, compelling stories, and reassuring words, brands can stand out against the competition and build trust among potential buyers.
3. Extensive Product Information
Amazon Enhanced Brand Content (EBC) gives sellers the option to go beyond product descriptions and provide a more in-depth introduction to their goods. It includes features, functions, and specifications of the products, thus providing customers with an informed choice before availing such products. A+ Content for KDP is similar, where all the long book descriptions, author biographies, and highlights are there so that readers can better appreciate a book before making a purchase.
4. Cross-selling and upselling opportunities
This allows sellers to showcase additional or complementary products with Amazon A+ content. With Amazon’s enhanced brand content, a brand can upsell and cross-sell its products to increase the size of the average order value and revenue per customer.
5. Enhanced searchability and SEO
The letter A mentioned above will index such content on Amazon. Therefore, an A+ rating can add even more important points to your product’s search engine optimization (SEO). Thus, by using proper product information, using well-structured content, and including relevant keywords, sellers can increase their visibility among other searches on Amazon.
6. Edge over competitors
Amazon’s A+ content options are used by most sellers; this functionality makes it easier to beat the competition. High-quality A+ content can lead to a more enjoyable shopping experience for buyers, which also enables sellers to stand out from competitors who only use standard product listings.
Eligibility Criteria for EBC or Amazon A+ Content
To qualify for Amazon A+ Content or EBC, sellers must meet the following criteria:
1. Brand Registry or Seller Center
The merchant deals directly with Amazon or the Amazon Brand Registry. A+ Content is not available to individual sellers.
2. Registered Trademark
Sellers must have a registered trademark within the Amazon Brand Registry of their brand and remain active. This allows Amazon to verify ownership of your brand.
3. Unique ASIN
Seller products must have a unique Amazon Standard Identification Number (ASIN) before qualifying for A+ Content, which is usually a criterion for exclusive brands and private-label goods.
4. Professional Seller Account
An Amazon professional seller account is mandatory for sellers. A+ content is not available for individual seller accounts.
5. Eligible Product Categories
Some Amazon product categories offer A+ content. Home and kitchen, electronics, cosmetics, personal care, health, and clothing are some common eligible categories. Meeting the standards by Amazon is mandatory as each category has different requirements.
6. Content Requirements
To provide A+ content, sellers must comply with Amazon’s requirements. Such rules are designed to ensure that your content is suitable for Amazon in terms of quality, provides the correct information, and follows their rules regarding text, images, videos, and comparison charts.
7. Image Guidelines
Amazon’s Advanced Brand Content feature allows sellers to add more text and images to their established product listings. There are diverse templates with a specific image size requirement for each template. Image size requirement for each particular module to get the best performance. Use high-quality photos when designing A+ content images.
Amazon A+ Content Guidelines: What Are They?
Being superior product descriptions qualified enough for Amazon product detail pages, Amazon A+ content is those descriptions that follow the Amazon EBC principles related to providing a stimulating and educational buying experience. These rules ensure that the information is aesthetically appealing and educational to help customers make informed buying decisions. The following are some details about the guidelines for Amazon A+ content:
- Eligibility: Generally, anyone who meets the set criteria, including having a professional selling account and signing up for the Amazon Brand Registry, can be eligible to post Amazon A+ content.
- Supplemental product detail pages: A+ content adds more information and insight to the product information already present on listing pages rather than duplicating it.
- Layout and modules: A+ content allows for the use of multiple modules, such as images, videos, comparison charts, text, and more. Following Amazon’s layout instructions will ensure that the content is pleasing to your eyes and formatted properly for different devices.
- Branding and design: A+ content should include design elements as well as writing and photographic imagery in a way that resonates with the brand’s visual identity. It provides a distinctive, attractive look that grabs the attention of buyers.
- Better product descriptions: A+ content should explain the benefits, features, and unique selling propositions not specified in the general product description. It can help the buyer make up their mind by providing complete product information.
- Policy compliance: When creating A+ content, it is essential to follow Amazon’s rules and policies strictly. This includes avoiding prohibited content including abusive language, misinformation, or inappropriate photos, which positively impacts the shopping experience of buyers.
- Localization: If you are offering goods in multiple countries, you can consider customizing A+ content to meet the specific needs and desires of each market. Translate the content into the native language of the respective country. In this way, localization will help you build a closer relationship with the target audience.