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Are you a new Amazon seller? Do you want to optimize Amazon listing? Are you looking for the best Amazon keyword research tools for listing optimization?
The base of any product success in the Amazon FBA business is keyword research. If you get the best key terms that a visitor looks for to find your product, you made the half-way. Adding those keywords into the listing, you will get your products indexed for good visibility.
Also, for effective PPC campaigns, one needs extensive keyword research to display ads to the right audience. So, let us learn what is keyword research, how to do it and what are the best tools for it.
What is Amazon Keyword Research?
Amazon Keyword research is a technique of finding keywords that customers search on Amazon to find a particular product. Sellers use those keywords matching their products to gain higher visibility for those search terms. In this way, they drive the right audience to their listing that helps them increase sales.
Benefits of Keyword Research
Identify your audience’s behavior:
All customers are unique. They all have different demands for a single product as well. Some would love the blue color, some would love green. Some need L size while others will need XL.
So, keyword research will help you identify exact words and audience for your product. Use those words in your listing to broadly refine your audience.
Branded Keywords:
Products like Nike, Puma, Adidas, etc are well-known brands in their categories. Similarly, businesses have established their brands on Amazon. Keyword research will help you understand if any brand is established in your product niche or not.
A product keyword with either brand prefix or postfix having good volume, then it is a signal, the niche is competitive. You have to work hard to break the market. Thus, keyword research is one of the Amazon product research elements.
Competition:
Keyword research helps you identify the main keywords for making sales for your products. You can check how many sellers are competing on those keywords. A high number of sellers indicates a tough market.
So, in that case, you can research ignored keywords from top sellers and start making a market for your business.
Best tools for Amazon Keyword Research:
Amazon Search box
Features:
Type: Free
Best feature: Long Tail keywords suggestions based on user behaviour
Reverse ASIN Search: No
Results Include: Keywords only
Reports download: No
Supported Marketplace: All Amazon Marketplace
ASIN Seed
Features:
Type: Free/premium
Best feature: Search trends, purchase volume prediction
Reverse ASIN search: yes
Results Include: Search trends, monthly volume, No.of sellers, Product purchase prediction
Reports download: Yes
Supported Marketplace: USA, JP, IND, DE, FR, IT, UK, ES, CA
Helium 10
Features:
Type: Free
Best feature: Magnet IQ score and sponsored ASIN
Reverse ASIN Search: No
Results Include: Keywords, Magnet IQ score, Sponsored ASINs, Search Volume, CPR 8-day Giveaway, Match Type
Reports download: Yes
Supported Marketplace: All Amazon Marketplace
Sonar-Tool
Features:
Type: Free/paid
Best feature: Product and keyword phrase suggestions to filter keywords
Reverse ASIN Search: No
Results Include: Keywords volume strength, Frequent words, Relevant products
Reports download: Yes
Supported Marketplace: USA, UK, FR, DE, IT, ES
KeywordTool.io
Features:
Type: Free/paid
Best feature: Long Tail keywords suggestions based on users behavior
Reverse ASIN Search: No
Results Include: Keywords, search volume, trends, CPC, competition
Reports download: no
Supported Marketplace: All Amazon Marketplace