Amazon product listing optimization is a technique to improve Amazon’s listing structure and content as per Amazon’s algorithm.

A good Amazon listing gets good visibility in Amazon’s searches for targeted keywords and drives good CTR (Click-through-Rate) and CR (Conversion Rate).

Best Amazon listing optimization techniques to rank your ASIN in top Amazon Searches:

 

Keyword Research

 

Amazon listing optimization starts with keyword research for both Amazon FBA and FBM listings. You can use Amazon keyword research tools like Sonar-tool or perform manual research on Amazon to find out potential key terms that your customers search on Amazon to find your product. 

Look for seed keywords, long-tail keywords, and less competitive keywords having less number of sellers. Make a list and merge them in the listing content, title, and bullet points to enhance your listing reach in front of potential customers.

 

Product Title

 

Amazon allows up to 200 characters to be added to the product title. So, it advisable to use each and every character count to expand your reach and visibility on Amazon.

 

For an effective product title, think like a customer. Make a list of all possible supportive words that a customer can write on Amazon to find the product like shape, size, color, material, etc. 

 

For e.g.: You are going to list a beauty cream of the brand “XYZ” on Amazon. So, the title should be like “XYZ beauty cream for face for men and women| Vitamin D, E, K and Green Tea Moisturizing Lotion Skin for All Skin Types”

 

Things to focus: 

 

1. If it is a branded product, do write a brand name in the prefix. 
2. Try to add the most influential keyword in the beginning after the brand name. 
3. Practice to use unique words in the title, avoid the word duplicity.

 

Bullet Points

Along with the product title, Amazon displays bullet points to the visitor on the first interaction. Bullet points play a vital role in improving the sales conversion rate. Good and proper use of bullet points will increase conversion rate on the listing and thus improve rankings of your ASIN for various major keywords. 

 

The bullet point is the perfect place to add your target keywords. You can target up to 5 different keywords in each bullet point. 

Things to focus: 

1. Provide informative and valuable features of your product in the bullet points. 
2. Highlight benefits and problem-solving skills of your product.
3. Add all possible attributes of the product.

 

Images

Images are the visual insight into your product that encourages a visitor to take a decision. Proper image optimization makes your listing stunning and a converting asset to add-on more profit to the Amazon business. 

 

Things to Focus:

1. Use at least 1000×1000 resolution images.
2. List HD quality images.
3. Use 7 images set on your listing. It will hold the visitor on your listing and engage them.
4. Rename all images with all high potential keywords in your desktop before upload.
5. Use infographics in your listing. Most users have a habit to avoid text content, your infographic will interact with your user and offer all valuable information visually.
6. Note: For the main image, use a white background and clear product image only. 

 

 

Product Description

Here comes the player that helps you to optimize your listing effectively and efficiently. The product description allows you to add up to 2000 characters. It means a wide opportunity to add numerous keywords.

 

Add both seed keywords and long-tail keywords variation inside the description. But, again use the keywords properly and place them into sentences such that the sentences offer valuable information. Avoid spamming and overusing. 

 

Backend Keywords

If all the above spaces have been over and you need to place extra keywords inside the listing, you can use the “Backend keywords” area. You can add remaining target words here. Here you will get 255 characters to use this space. 

 

Backend search terms feature unique words only. Avoid word duplicity here. It will help you add-on a wide combination. Tip: you can use other language keywords here as well. Like, the USA has 3+ million Spanish people, you can give place Spanish keywords here for enhancing your reach.

Fill as many details as possible

Amazon seller central listing page features 50+ input fields. All input fields have been created to ease customers for better decision making. The more the details you offer to the visitor, your product and service would be much better clear to them. Definitely, it will boost your sales thus increased conversion rate helps you visible higher in search rankings.