Launching a private label product on Amazon is the first step you taking towards product promotion. You should strategize your launch planning effectively. It will decide the success of your product on Amazon marketplace.
Based on our Amazon selling experience and other sellers, I have prepared some techniques that works better in 2020.
Best Amazon product launch strategies in 2020
Sponsored posts on niche relevant blogs
Bloggers are the backbone to the online industry. This is why Amazon and other eCommerce companies runs affiliate programs. They send traffic to these eCommerce sites and help them in making sales.
So, why not a seller use the power of blogging. Find best blogs covering the same content and niche matching your product. Contact them through either contact page or email.Make a deal and they will do a sponsored post on their blog.
Benefits: They will send emails to their subscribers and do post publication of the new post on their social media page. Your business and Amazon product will get more visibility.
How much they charge for sponsored post?
It depends on the monthly traffic and email subscribers list of the website. One publication will cost you between $50-$150.
Instagram and Youtube influencers
Social media influencers are those people who have big follower base on social media sites. The major part is industry or niche relevant audience.
So, getting their help to introduce your product to a large segment of audience would be an ideal investment for product launching. You will start getting hits on your Amazon product page.
Use influencer research tools like Buzzsumo and find niche relevant and country specific top Instagram and Youtube accounts. Look for their activity and engagement rate and finalize a deal with them. Send a product to their address and they will do a product unboxing video for you.It will be shared on their profiles with a link back to your product or Amazon store page.
Benefits: People trust influencers. A word about your brand will build trust and authenticity among people. They will buy the new brand as suggested by the person whom they follow.
Amazon PPC
Similar to Google Ads, Amazon has its own Pay per click service for sellers. It helps you display product and brand ads on Amazon search and category pages.
Do keyword research for your product and create PPC campaign. You will get top visibility on Amazon search pages over the organic sellers. This way you can welcome visitors on your listing paying to Amazon.
How much Amazon charge for PPC?
The pay per click prices varies on Amazon based on keywords, product competition, and category. Amazon displays the product PPC budget cap to sellers while making the campaign.
Coupons and Discounts
You are running a PPC campaign for a brand new product on Amazon. Will the user prefer you over top sellers having high reviews and ratings? The answer is you need to catch his attention and he will purchase the product.
Make discounts and coupon deals for Amazon customers. They will see coupons and discount details on the search page on your sponsored ads. It will help you make the difference and gain sales over the top competitors.
Early Reviewer Program
Your listing is a skeleton while reviews works as a body mass. You need good reviews and ratings on your product listing for better performance and conversion.
Amazon help new sellers to gain initial reviews for their listing. It costs $60 for up to five reviews. It asks genuine reviewers to buy and review your products genuinely. This way you can get initial reviews fast.
Social Media
The best and powerful tool available for brands and online sellers is social media. Make your social media pages once you finalize your brand name and private label product to sell on Amazon. Start posting content daily. Get engagement and build some follower base before the product launch.
Once you all set to product launch, you can use Many Chat with Facebook to give irresistible deals to your audience. It will help you make sales. Also, you can use Facebook and Instagram ads for product promotion.
News Publication online
Huffington post, New York post etc are such big names in the online news publication industry. There are various authors and editors who contribute posts on such sites.
Find the authors and get an article published about your product with a link back to Amazon listing. The post will get featured to news section. It will appear in top search pages on Google for product keywords. Also, it will be readable to the mass audience of news publication sites.