The evolution of social media platforms have made people crazy. Today, 3.5 billion people access social media sites, a 45% of the total human population. So, it is necessary for eCommerce merchants and Amazon sellers not to ignore the power of social media.
A use of social media platforms for branding and marketing will contribute to your business. You can make a new marketing funnel to grow business revenue.
4 Best social media platforms for eCommerce
Facebook is the world’s largest social media platform. It is available in 170+ and accessed by billions of the users. It is a best platform for eCommerce brands and websites from business point of view.
Branded Facebook Page
You can create a Facebook page for your brand. This way you can post regularly and interact with your audience.
Also, the Facebook page features messenger. It can be used to provide assistant to your customers. Also, integration of Facebook with Many Chat lets you engage the followers and throw a sweet deal for sales.
Facebook Ads
A home of billions of people makes it a best platform to run promotional deals and products ads. You can select refine your target audience and reach to the potential customers based on country, interests, and age group etc. Facebook ads are cheaper than Google ads.
Facebook Shop (Marketplace)
You can sell goods online on Facebook. Similar to eCommerce website, you can add product listings on Facebook and open your shop. Redirect the visitors from the Facebook shop page to your website or Amazon product page.
Instagram, the photo sharing application for Android and iPhone is the third largest social media network of the world. Being a hub of billions, it is a platform for eCommerce companies, brands, and Amazon sellers to find their potential customers.
It allows you interact with your audience posting content and reach to them via hashtags. Also, you can run product giveaway and contests programs.
Instagram Business Profile
Instagram understands the needs of business customers. They have made a feature called “Business profile”. Switch your Instagram profile to a business profile and get benefits as a business/brand.
It shows you weekly and monthly account analytics. You can see the post reach, hashtags reach and profile visit data. It will help you optimize your business profile and work on strategy to improve engagement.
Tag products on Instagram post
Instagram does not allow direct link on posts and pages. But, business profiles can link their products to posts. When a user clicks on it, he will redirect to the product page. You are directly sending the traffic organically to your store page through product tagging.
It is a review only program. You need to request Instagram for this feature, they will review your business and grant permission for product tagging.
Instagram Ads
Instagram is now acquired by Facebook. You can run ads on Instagram. Make a post on Instagram and run shopping, app downloads, and conversion campaigns.
Youtube
Video streaming industry has seen a massive growth in the last three-four years. 96% of shoppers find videos helpful when making purchase decisions online. As per the Industry gurus, videos are the future of marketing. So, it is the time to establish your foot in the video industry.
Youtube is the leading leader and a free platform for people to upload videos and display it to the world. Create promotional, informative, and product unboxing videos and publish them on Youtube.
You can appeal your customers to prepare video testimonials and reviews for your eCommerce products in exchange of free products or something. It can be uploaded on your Youtube channel that will work as a trust flow.
The Pinterest is a visual content social media platform. Here, users share images, infographics, and videos and pin them. Within few years, the social media has grown dramatically.
As per Social Sprout, it has 320 million monthly active users. A study data featured on Shopify reveals, 90% users in the survey said, they use Pinterest to find products for buying. This attracts the interests of marketers and eCommerce sellers to have their identity on Pinterest.
Free business Account
Pinterest is a free social media platform to create account for both people and business. You can create up to 2000 boards and make 200000 pins.
Performance analytics
Business profiles get access to performance metrics. You can check your board’s reach, new followers, and compare the analytics chart with a certain time period.
Google Loves Pinterest
From an SEO point of view, Pinterest is a much needed asset for eCommerce and Amazon sellers. Google loves to feed Pinterest results in image search and web search results.
It boosts the chances of getting pins and board rank on Google for targeted queries. You will get them redirected to your product page easily.
Pinterest Ads
Get the most of Pinterest ads. You can refine your audeince based on age group, country, and their interests. Run targeted advertisement of Pinterest and get right traffic on your product pages for more sales.