“37% of shoppers rely on reviews from review sites to make a purchasing decision. 63% of customers are likelier to buy from an online store that features user reviews. Online product reviews yield and average sales uplift of 18%.”
Source: Ready Cloud
So, I hope, you got the importance of having reviews on your listing. A review works as a protein powder that helps you double your multiply your sales on Amazon. But, how to get reviews on Amazon? Before, we proceed, please have a look on the below question.
Who can review a product on Amazon?
Amazon allows customers who bought your product to review an rate it. A visitor or non-customer cannot leave a review on the listing.
So, you should focus on making more sales to get reviews on your Amazon product listing. Run PPC campaign, make promotions and use other product launch strategies for getting your products sold quickly.
Once you get your product sold, it is the time to appeal your customer for leaving reviews. Now, we will discuss how to turn sales into reviews.
Best ways to get reviews on Amazon product listing
Amazon Automated system
When your customer receives the product, within two days Amazon automatically sends them a feedback follow up email to them. So, you do not need to look into the reviews and ratings for the first week.
Request a review
If the customers does not drop a review yet, you can again request them again. Amazon has a “Request a Review” button to do so. Go to orders, click on the order id, you will find the button there. Hit it and Amazon will again send feedback email to them.
Automate the email follow up process
You can streamline your email follow up request with tools and third-party software. Set the email sending frequency and automate the process. Check out the best converting email follow up templates to be used for sending review request emails to customers.
Product Insert
A product insert is a process of adding a note paper inside the product boxes. When a customer unbox the product, he/she will receive that note. Draft a good content within the note and appeal your customer for leaving a feedback email.
Amazon services to new sellers and brands for getting reviews
Early reviewer program
Amazon is a big marketplace and understand the requirements of the sellers. New sellers can enjoy the benefit of ERP (Early Reviewer Program). It assures 5 initial reviews on the listing. Amazon suggests your products to top reviewers and they make a purchase on your listing.
These reviewers test the product and leave a genuine feedback on the listing. This way you could have fast five reviews on the listing.
Vine program
Amazon Vine program is for brand sellers. Amazon registered brands can participate in this program and get benefits for boosting the product launch. Here, the seller puts up to 30 units for giveaways.
Amazon sends this product units to genuine and top reviewers enrolled in the Vine program for free. They will test the product and leave a feedback on your listing.
Note: Both programs does not guarantee five-star review feedback. Customers will drop their genuine reviews. So, make sure of product quality and usefulness before enrolling into both programs.
Other ways to promote product and get reviews
Blogger and Youtuber outreach
Find some best Youtubers and bloggers who are covering the same product niche you are selling on Amazon. Send an email to them and ask them to test and review the product. Make a full refund to them after the purchase and get reviews on the listing page.
Facebook ads for product testing
Run a Facebook ad with ad copy revolving around product testing purpose. Link it with Facebook Many chat and get your product purchased on Amazon by them. They will get the product and review it on Amazon.
Distribute pamphlets and brochures
Amazon has a strict policy regarding product selling. You cannot ask your family or friends to purchase it. But, you can do offline promotions and get them sold.
Get pamphlets and brochures distributed in the region or you can distribute it in trade shows etc. Here, you are chasing the unknown people. So, no rules is being broken. If they buy your product, you can chase them for reviews.