The first step to selling on Amazon is product listing. This way your product will be available on the Amazon marketplace.
But, product listing on Amazon is not enough to get it sold. You need to index your listing for major product keywords to get more visibility on the Amazon search page. There are many ways to index keywords for your product listing. Generally, it takes 7-8 days for Amazon to find and index your listing keywords.
But, what if it could be done even faster. Yes, your listing could be indexed along with target keywords within two-four days.
Best ways to index product keywords faster on Amazon
Use keywords in listing copy
The most powerful resource to faster keyword indexing is listing copy. You should cover your keywords in the product title, bullet points, and description. Instead over using a keyword, add variants and synonym words and optimize the listing.
Amazon bot will read your listing content and get idea what keywords you targeting too. Thus, within 24-36 hours, your keywords will start getting indexed by Amazon.
Add them in the backend search terms
Amazon is the world’s largest eCommerce marketplace because it understands the requirements of the sellers. Instead of over optimizing your listing with keywords, you can add additional 255 character keyphrases in the backend search terms.
This way, Amazon will get notified what keywords and search terms matching your products. It will speed up keyword indexing.
Run Amazon PPC Campaign
If your listing is not getting indexed for the target phrases, you should run Amazon pay per click campaign. Target those product keywords, you want your listing to be indexed for. Run the campaign, this way Amazon gets signal who is your potential audience.
Run broad match keyword campaign on Amazon. It will help you identify more potential long-tail keywords your audience is searching on Amazon to find products like you selling. You can edit your listing and add some of the words to get index for those phrases too.
Use Amazon URL as an indexing tool
Use Amazon keyword query URL as a tool and get your product ASIN ranked and indexed faster. Yes, it works. Type the keyword on Amazon you want your listing to be indexed. Open a product appearing in top organic rankings on the search page. Look in the URL and replace the existing ASIN with your ASIN. Hit enter.
Now, share that URL on social media pages and drive traffic to your listing page. This works pretty well and get improve rankings as well.