Millions of Amazon customers rely on Amazon search box to find best items for making a purchase. They type product related queries to find a desired product. Amazon search displays best matching and dominating results to user query on search results page.
So, you may have a question, how Amazon search works? How it feeds results? How your listing can appear in search results?
The answer is Amazon index. We all have read books. There is an index page in the beginning that informs us that what topic is available on a specific page. It helps us reach the right topic frequently. Similarly, Amazon uses Amazon index to retrieve right products based on user generated queries.
What is Amazon keyword Index?
Amazon keyword index is a part of Amazon search algorithm. The system reads your listing content and index the listing ASIN for specific relevant keywords. When user searches related or exact keyword on Amazon search, it displays related listings to them.
Table of contents:
- Why Amazon indexing is important?
- How to do Amazon keyword indexing?
- How to check Amazon keyword indexing for free?
- Amazon keyword index checking tools
Why Amazon indexing is important?
Amazon is a home place of thousands of sellers selling same products online. So, it is important for sellers to get their product listing keywords indexed on Amazon. Your listing will be visible in organic search results on Amazon when user search queries related to your product or niche.
If your product listing fail to index for target products keywords, you will lose organic visibility and sales against your competition.
How to do Amazon keyword indexing?
Amazon keyword indexing is a simple step. Start Amazon product keyword research and prepare a list of potential and relevant key terms people searches for finding your product. It is one of the Amazon product listing optimization activities.
Add those keywords in your listing title, bullet points, product description, and back end search terms. Based on relevancy of your product, Amazon will start indexing your listing for target keywords in few days.
How to check Amazon keyword indexing for free?
Step 1: Open Amazon marketplace website.
Step 2: Type your product listing ASIN followed by keyword. Hit search.
Step 3: If Amazon displays 0 results then it means, you listing has not been indexed yet. If it displays something like below screenshot, it means your keywords as indexed. The screenshot features both ASIN listing and search results highlighted in the screenshot.
Manual Amazon index checking is not feasible every time. It is time consuming and effortless. You can use Amazon keyword index checker tools. Enter product ASIN, upload/paste target keywords and tools will display whether the keywords are indexed or not.
Amazon keyword index checker tools for bulk checking
Helium 10
- Type: Free (2 searches)/Premium
- Supported Marketplace: USA, UK,MX, CA,IN, FR, JP, ES.DE, AU, IT
- Keywords/Search: up to 5000 characters
- Free Results include: Traditional index, Storefront index, Field-ASIN index, Cumulative Test
- Paid Results include: Traditional index, Storefront index, Field-ASIN index, Cumulative Test
AMZdatastudio (Chrome Extension)
- Type: Free(3 searches daily)/Premium
- Supported Marketplace: USA, UK, JP, CA, IT, FR,ES,DE, IN
- Keywords/search: up to 200 keywords
- Free Results include: Index status, Keyword rank, competing products
- Paid Results include: Index status, Keyword rank, search volume, competing products
Sonar-Tool
- Type: Free
- Supported Marketplace: USA, UK, CA, FR, DE, ES, IT
- Keywords/search: no limit
- Results Include: Keywords, index status
ZonGuru
- Type: Free
- Supported Marketplace: USA, CA, MX, FR, DE, IT, ES, UK, AU
- Keywords/search: up to 50
- Results Include: Keywords, index status
- Link: https://indexcheck.zonguru.com/